The Work of Photographers

The PPA, Professional Photographers of America, will be holding a marketing and management fundamentals course at it's Atlanta Georgia headquarters on July 19th and 20th, 2008.

This course addresses the marketing and management fundamentals that are central to operating a financially successful professional photography business.

Topics include:

Financial and legal requirements for starting a photography business
Viable photography business models
The components of a business plan
The importance of defining and branding your business concept or niche
Building a business image
Understanding the “marketing mix”
Pricing for profitability
Creating a selling plan
Building adequate business volume
Understanding managerial accounting
Hiring helpers/employees
Developing a workflow plan
Managing the direction of your business